For a large amount of designers the motivation behind their dream is monetary. Yes, they must possess a genuine eye for fashion to be successful. But that doesn’t negate the reality that most brands are, likely, primarily interested in the monetary gain.
Then there’s Kikkit! A Richmond based clothing brand whose concept is quite the opposite. Don’t let me trick you by implying they’re not about the benjamins. They are! However, the owner’s motivation is slightly different.